14 Days From Operator
to Live Market.
Capital City University is the training program every licensed operator completes before going live. Cohort-based. Real systems setup. Role-play certified. By Day 15 your CRM is alive, your AI agents are answering inbound, your marketing is running, and you take your first call as a Capital City Roofing market.
Built for operators currently doing $1M to $5M. We do not license first-timers.
Training Is Where Franchises Lose You
Most roofing operators do not have a sales problem. They have a training and systems problem. The franchise model knows this and uses it as a fee center, not a value center.
3-Day Bootcamp + Binder
A franchise flies you to HQ, hands you a binder, and tells you to "go run it." When something breaks, you call a 1-800 line and wait three days.
Generic CRM, No AI
You get trained on a CRM nobody else uses, no automated follow-up, no after-hours capture. You bleed 30-40% of inbound to competitors who answer on the first ring.
Pay To Stay Current
Annual conferences cost $5K+ in travel. Recertification is extra. New playbooks ship every 18 months and only after the franchisor has milked the last one.
A 14-Day Cohort. Real Systems. Real Outcomes.
We do not teach you how to roof. We assume you already do that well. CCU teaches you the Capital City operating system: how we got from $0 to $10M in 18 months, packaged into 14 days of structured installation inside your business.
Cohort-based
You go through it with other operators. Peer accountability beats solo grinding.
Daily deliverables
Every day ends with something installed, configured, or certified, not just notes.
Real systems live
BuilderLync, Sierra AI, the operator portal, the production standard. Not slides about systems. The systems themselves.
Capital City Certified
Pass the Day 14 exam and earn the credential. Listed in the operator directory.
Four Phases. Fourteen Days. Zero Filler.
Each phase ends with installed systems, certified workflows, and measurable outputs. No "watch this video and we will see you next week" weeks.
Phase 1
The Operating System
Brand standards, EOS framework, the white-labeled BuilderLync operating system, and the Sierra AI voice agent that answers your inbound 24/7.
- BuilderLync CRM provisioned: pipeline, jobs, contacts, automation, payments, and books in one place
- Sierra AI voice agent live on your inbound lines, qualifying leads and booking appointments
- Brand identity loaded into your collateral, vehicles, and marketing assets
- EOS Level 10 weekly cadence scheduled with your scorecard
Phase 2
The Sales Matrix
Retail and storm/insurance sales processes, BuilderLync estimating, supplements with our insurance partner, and your sales team comp plan.
- Retail and storm sales scripts mastered with role-play certification
- BuilderLync estimating workflow with material specs locked to GAF Master Elite tier
- Insurance supplement playbook with our white-glove insurance partner
- Sales rep job description, comp plan, and 14-day onboarding curriculum
Phase 3
Production & Fulfillment
Material ordering, crew management, our 27-point QC standard, warranty activation, and customer experience.
- Material ordering workflow with vendor accounts (ABC, Beacon, SRS, GAF distribution)
- CCR Production Standard installed: 27-point inspection, jobsite SOPs, install-day kit
- GAF Golden Pledge and CertainTeed SureStart Plus warranty activation
- Customer experience playbook from contract through final invoice
Phase 4
Market Launch & Scale
Local marketing launch, Google LSA + Meta + LinkedIn, recruiting, and the L10 weekly meeting that runs your business.
- Google LSA, Google Ads, and Meta campaigns live in your service area
- Referral and reactivation programs configured ($250 gift card playbook)
- Recruiting funnel for sales reps and production staff active
- EOS L10 meeting scheduled with your VTO, scorecard, and rocks
What Each Day Actually Looks Like
Not a teaser. The full daily breakdown. Show up, do the work, walk out with the operating system installed.
Welcome + Brand + EOS
- CCR brand standards & vehicle wraps
- EOS framework intro (Vision, People, Data, Issues, Process, Traction)
- Your VTO (Vision/Traction Organizer) drafted
- Capital City Way: the operator manifesto
BuilderLync CRM Setup
- Account provisioning + user roles
- Pipeline stages: Lead → Inspected → Bid → Sold → Built → Collected
- Automation rules + Twilio SMS integration
- Lead-source tagging for CPL/CPS reporting
Sierra AI Voice Configuration
- Sierra AI voice agent: scripts, escalation, after-hours
- Calendar booking, qualification questions, handoff rules
- Inbound call playbook + tracking by lead source
- AI dashboards + weekly scorecard integration
Retail Sales Process
- CCR retail close framework + objection handling
- Pricing tiers: GAF Timberline, Landmark Pro, Premium Designer
- Lifetime Tool / Boots flyer + presentation book usage
- 5-call role-play certification
Storm + Insurance Sales
- Door-to-door storm sales process + safety
- Insurance partner handoff workflow
- Letter of Representation + scope-of-loss documentation
- Supplement strategy: when to fight, when to walk
Estimating in BuilderLync
- BuilderLync estimating + material spec loadout
- GAF Golden Pledge eligibility checklist
- CertainTeed SureStart Plus alternate spec
- Profit-margin calculator + per-square pricing
Sales Team Hiring
- Sales rep job description + Watch Club tier targets
- Compensation: base + commission + bonus structure
- 14-day onboarding curriculum for new reps
- Daily activity tracker (canvassing/retail/storm)
Production Standards
- CCR Production Standard 27-point QC
- Jobsite checklist: pre-install, mid-install, post-install
- Crew management + per-square pay structure
- Photo documentation requirements
Quality Control + Warranty
- 27-point inspection report + customer walk-through
- GAF Golden Pledge submission workflow
- CertainTeed SureStart Plus warranty registration
- Warranty escalation + claim handling
Materials + Vendor Ops
- Vendor accounts: ABC Supply, Beacon, SRS Distribution
- Material ordering automation through BuilderLync
- Inventory: install-day kit, ladder/safety, branded gear
- Vendor relationship management + rebate programs
Customer Experience
- Contract-to-completion communication cadence
- Install-day social templates + customer photo capture
- Collections SOP + AR aging workflow
- Review request automation (Google, Facebook, BBB)
Local Marketing Launch
- Google LSA setup + budget pacing
- Google Ads campaign architecture (search + PMax)
- Meta + LinkedIn brand + retargeting
- Referral program: $250 gift card playbook
Recruiting + L10 Cadence
- Sales rep + production hire funnel
- Indeed, LinkedIn, referral activation
- EOS Level 10 weekly meeting structure
- Scorecard: 10-15 numbers that run the business
Certification + Activation
- Comprehensive certification exam
- Market activation checklist + go-live ceremony
- 90-day rocks defined + reviewed with CCR ops
- Ongoing learning roadmap + community access
Two Marquee Differentiators. Four Supporting Systems.
We do not abstract the operating model. You learn and run the exact systems Capital City Roofing uses, in the same configurations, with the same automations.
Capital City Portal
Your operator command center
SOPs, playbooks, marketing assets, training videos, the operator scorecard, and direct support, all in one always-current portal. The single source of truth for how you run the business.
Capital City University
Continuous operator education
The 14-day intensive plus monthly new modules, quarterly cohort refreshers, certification tracks, and the operator community. Training that compounds over the life of your license.
BuilderLync CRM
White-labeled, custom-built operating system. Pipeline, jobs, contacts, estimating, automation, payments, and books all in one place. The single source of truth for everything you operate.
Sierra AI Voice Agent
24/7 inbound voice answering. Qualifies leads, handles objections, books appointments, and hands off to your team in real time.
Insurance Partner
White-glove insurance supplement service for storm work. Hand off the fight, focus on close.
CCR Production Standard
27-point QC, install-day SOPs, photo documentation, and warranty activation. The same standard the parent company runs in Atlanta.
CCU vs Traditional Franchise Training
| Feature | Traditional Franchise | Capital City University |
|---|---|---|
| Time to operational | 60-90 days | 14 days, fully certified |
| Curriculum format | In-person bootcamp at HQ, then "good luck" | Live cohort + on-demand modules + portal-resident refreshers |
| Trained on real systems | Generic CRM, no AI, paper SOPs | BuilderLync (white-labeled CRM + operating system), Sierra AI voice agent, full operator portal |
| Recertification + ongoing learning | Annual conference, $5K+ travel | Built into the platform. New modules ship monthly. |
| Sales certification | Optional add-on at extra cost | Required. Role-play tested. Tracked in your scorecard. |
| Cost | Often $5,000-$15,000 separate from buy-in | Included in the buy-in. No add-on fees. |
What You Walk Away With on Day 15
Capital City Certified Operator
Pass the comprehensive certification exam at Day 14 and earn the Capital City Certified Operator credential. Listed in the partner directory and on your portal profile.
Live Market on Day 15
Your CRM is live. Your AI agents are answering. Your Google LSA is running. You take inbound on Day 15 with zero ramp from a cold start.
Trained Sales + Production Bench
Walk out with a hireable rep job description, a 14-day rep onboarding curriculum, and a production standard your crews can follow on Day 1.
GAF + CertainTeed Pathway
Capital City's Master Elite and PREMIER status pre-qualifies you. Use our certifications, our warranties, and our manufacturer relationships from Day 1.
You Never Stop Training.
Capital City University is not a one-shot bootcamp. It is the continuous learning surface for every licensed operator. New modules ship monthly. Certifications recertify quarterly. The market evolves. Your training evolves with it.
- New modules every month: tactics, scripts, AI updates, vendor changes
- Quarterly cohort refreshers with the full network
- Operator Slack: real-time peer learning across markets
- CCR ops 90-day check-ins, then quarterly reviews
- Annual operator summit, included in your license
The Partner Portal
Live SOPs. Up-to-date marketing assets. Scorecards. Training videos. The Capital City Way, always current.
Taught By People Who Have Run It
Every CCU module is delivered by someone who has personally executed the playbook in the Atlanta market or the manufacturer relationship in question. No external consultants reading slides.
Brad Strawbridge
Founder & CEO
Leads brand, EOS, operating system, and licensing modules. Took CCR from $0 to $10M in 18 months. Co-Founder & CEO of BuilderLync.
CCR Operations Team
Sales / Production / Finance
Department leads who run the playbook every day in Atlanta. Each track delivered by the operator responsible for it in production.
Manufacturer Trainers
GAF Master Elite & CertainTeed Shingle Master Premier
Certified manufacturer trainers deliver the GAF Master Elite and CertainTeed Shingle Master Premier modules. Real credentials, transferable to your business.
Honest Answers, Up Front
Is Capital City University really only 14 days?
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Yes. The intensive cohort is 14 calendar days, and you walk out with your CRM, your Sierra AI voice agent, and your marketing live. Most operators we license come from a $1M-$5M base where they already know how to sell roofs. CCU is not "how to roof" training. It is "how to run the Capital City operating system" training. Ongoing learning continues forever in the partner portal.
How is this different from a roofing franchise's training?
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Most franchises run a 3-5 day in-person bootcamp at HQ, hand you a binder, and call it training. Some require a 60 to 90-day onboarding before you can use the brand. CCU is a structured 14-day cohort with daily deliverables, role-play certification, real systems setup, and ongoing modules in the portal. New material ships monthly as the operating model improves.
Do I need prior roofing experience?
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Yes. CCU is built for operators currently doing $1M-$5M who want to scale. We do not license to first-time entrepreneurs. The 14-day program assumes you already know retail and storm sales fundamentals; we layer the Capital City operating system on top of your existing operator chops.
What does it cost?
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Capital City University is included in the licensing buy-in ($15K). There are no separate training fees, certification fees, recertification fees, or annual conference travel costs. New modules added to the portal are included in your existing 5% capped royalty.
Who teaches the curriculum?
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Brad Strawbridge (Founder & CEO) leads the EOS, brand, and operating-system modules. CCR's sales, production, and finance leads teach their respective tracks. Manufacturer-certified trainers from GAF and CertainTeed deliver the certification modules. Every instructor has run the exact playbook in the Atlanta market.
What happens after the 14 days?
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You go live in your market on Day 15. CCR ops checks in weekly for the first 90 days. The partner portal stays current with new modules, updated SOPs, and quarterly cohort refreshers. You also get access to the operator community: a Slack channel of CCR licensees comparing notes in real time.
Ready to Stop Building Your Own Operating System?
The Operator Audit takes 90 seconds and gives you an honest score on whether the Capital City model fits your business. No pitch. No follow-up unless you ask.