3-day bootcamp + binder
A franchise flies you to HQ, hands you a binder, and tells you to "go run it." When something breaks, you call a 1-800 line and wait three days.
Capital City University
14 days from operator
to live market.
Capital City University is the training program every licensed operator completes before going live. Cohort-based. Real systems setup. Role-play certified. By Day 15 your CRM is alive, your AI agents are answering inbound, your marketing is running, and you take your first call as a Capital City Roofing market.
Training is where
franchises lose you.
Most roofing operators do not have a sales problem. They have a training and systems problem. The franchise model knows this and uses it as a fee center, not a value center.
Generic CRM, no AI
You get trained on a CRM nobody else uses, no automated follow-up, no after-hours capture. You bleed 30-40% of inbound to competitors who answer on the first ring.
Pay to stay current
Annual conferences cost $5K+ in travel. Recertification is extra. New playbooks ship every 18 months and only after the franchisor has milked the last one.
A 14-day cohort.
Real systems. Real outcomes.
We do not teach you how to roof. We assume you already do that well. CCU teaches you the Capital City operating system: how we got from $0 to $10M in 18 months, packaged into 14 days of structured installation inside your business.
Cohort-based
You go through it with other operators. Peer accountability beats solo grinding.
Daily deliverables
Every day ends with something installed, configured, or certified, not just notes.
Real systems live
BuilderLync, Sierra AI, the operator portal, the production standard. Not slides about systems. The systems themselves.
Capital City certified
Pass the Day 14 exam and earn the credential. Listed in the operator directory.
Four phases. Fourteen days.
Zero filler.
Each phase ends with installed systems, certified workflows, and measurable outputs. No "watch this video and we will see you next week" weeks.
Phase 01
Days 1-3The operating system
Brand standards, EOS framework, the white-labeled BuilderLync operating system, and the Sierra AI voice agent that answers your inbound 24/7.
- BuilderLync CRM provisioned: pipeline, jobs, contacts, automation, payments, books in one place
- Sierra AI voice agent live on your inbound lines, qualifying leads and booking appointments
- Brand identity loaded into your collateral, vehicles, and marketing assets
- EOS Level 10 weekly cadence scheduled with your scorecard
Phase 02
Days 4-7The sales matrix
Retail and storm / insurance sales processes, BuilderLync estimating, supplements with our insurance partner, and your sales team comp plan.
- Retail and storm sales scripts mastered with role-play certification
- BuilderLync estimating workflow with material specs locked to GAF Master Elite tier
- Insurance supplement playbook with our white-glove insurance partner
- Sales rep job description, comp plan, and 14-day onboarding curriculum
Phase 03
Days 8-11Production & fulfillment
Material ordering, crew management, our 27-point QC standard, warranty activation, and customer experience.
- Material ordering workflow with vendor accounts (ABC, Beacon, SRS, GAF distribution)
- CCR Production Standard installed: 27-point inspection, jobsite SOPs, install-day kit
- GAF Golden Pledge and CertainTeed SureStart Plus warranty activation
- Customer experience playbook from contract through final invoice
Phase 04
Days 12-14Market launch & scale
Local marketing launch, Google LSA + Meta + LinkedIn, recruiting, and the L10 weekly meeting that runs your business.
- Google LSA, Google Ads, and Meta campaigns live in your service area
- Referral and reactivation programs configured ($250 gift card playbook)
- Recruiting funnel for sales reps and production staff active
- EOS L10 meeting scheduled with your VTO, scorecard, and rocks
What each day
actually looks like.
Not a teaser. The full daily breakdown. Show up, do the work, walk out with the operating system installed.
Day1
Welcome + brand + EOS
- CCR brand standards & vehicle wraps
- EOS framework intro (Vision, People, Data, Issues, Process, Traction)
- Your VTO drafted
- Capital City Way: the operator manifesto
Day2
BuilderLync CRM setup
- Account provisioning + user roles
- Pipeline stages: Lead to Inspected to Bid to Sold to Built to Collected
- Automation rules + Twilio SMS integration
- Lead-source tagging for CPL / CPS reporting
Day3
Sierra AI voice configuration
- Sierra AI voice agent: scripts, escalation, after-hours
- Calendar booking, qualification questions, handoff rules
- Inbound call playbook + tracking by lead source
- AI dashboards + weekly scorecard integration
Day4
Retail sales process
- CCR retail close framework + objection handling
- Pricing tiers: GAF Timberline, Landmark Pro, Premium Designer
- Lifetime Tool / Boots flyer + presentation book usage
- 5-call role-play certification
Day5
Storm + insurance sales
- Door-to-door storm sales process + safety
- Insurance partner handoff workflow
- Letter of Representation + scope-of-loss documentation
- Supplement strategy: when to fight, when to walk
Day6
Estimating in BuilderLync
- BuilderLync estimating + material spec loadout
- GAF Golden Pledge eligibility checklist
- CertainTeed SureStart Plus alternate spec
- Profit-margin calculator + per-square pricing
Day7
Sales team hiring
- Sales rep job description + Watch Club tier targets
- Compensation: base + commission + bonus
- 14-day onboarding curriculum for new reps
- Daily activity tracker (canvassing / retail / storm)
Day8
Production standards
- CCR Production Standard 27-point QC
- Jobsite checklist: pre, mid, post-install
- Crew management + per-square pay structure
- Photo documentation requirements
Day9
Quality control + warranty
- 27-point inspection report + customer walk-through
- GAF Golden Pledge submission workflow
- CertainTeed SureStart Plus warranty registration
- Warranty escalation + claim handling
Day10
Materials + vendor ops
- Vendor accounts: ABC Supply, Beacon, SRS Distribution
- Material ordering automation through BuilderLync
- Inventory: install-day kit, ladder / safety, branded gear
- Vendor relationship management + rebate programs
Day11
Customer experience
- Contract-to-completion communication cadence
- Install-day social templates + customer photo capture
- Collections SOP + AR aging workflow
- Review request automation (Google, Facebook, BBB)
Day12
Local marketing launch
- Google LSA setup + budget pacing
- Google Ads campaign architecture (search + PMax)
- Meta + LinkedIn brand + retargeting
- Referral program: $250 gift card playbook
Day13
Recruiting + L10 cadence
- Sales rep + production hire funnel
- Indeed, LinkedIn, referral activation
- EOS Level 10 weekly meeting structure
- Scorecard: 10-15 numbers that run the business
Day14
Certification + activation
- Comprehensive certification exam
- Market activation checklist + go-live ceremony
- 90-day rocks defined + reviewed with CCR ops
- Ongoing learning roadmap + community access
Two marquee differentiators.
Four supporting systems.
We do not abstract the operating model. You learn and run the exact systems Capital City Roofing uses, in the same configurations, with the same automations.
Marquee
Capital City Portal
Your operator command center
SOPs, playbooks, marketing assets, training videos, the operator scorecard, and direct support, all in one always-current portal. The single source of truth for how you run the business.
Marquee
Capital City University
Continuous operator education
The 14-day intensive plus monthly new modules, quarterly cohort refreshers, certification tracks, and the operator community. Training that compounds over the life of your license.
BuilderLync CRM
White-labeled, custom-built operating system. Pipeline, jobs, contacts, estimating, automation, payments, books in one place.
Sierra AI voice agent
24/7 inbound voice answering. Qualifies leads, handles objections, books appointments, and hands off to your team in real time.
Insurance partner
White-glove insurance supplement service for storm work. Hand off the fight, focus on close.
CCR Production Standard
27-point QC, install-day SOPs, photo documentation, and warranty activation. Same standard the parent company runs in Atlanta.
CCU vs traditional
franchise training.
| Feature | Traditional franchise | Capital City University |
|---|---|---|
| Time to operational | 60 to 90 days | 14 days, fully certified |
| Curriculum format | In-person bootcamp at HQ, then "good luck" | Live cohort + on-demand modules + portal-resident refreshers |
| Trained on real systems | Generic CRM, no AI, paper SOPs | BuilderLync, Sierra AI, full operator portal |
| Recertification + ongoing learning | Annual conference, $5K+ travel | Built into the platform. New modules ship monthly. |
| Sales certification | Optional add-on at extra cost | Required. Role-play tested. Tracked in your scorecard. |
| Cost | Often $5K to $15K separate from buy-in | Included in the buy-in. No add-on fees. |
What you walk away
with on Day 15.
Every CCU graduate walks out on Day 15 with these four things in hand. Not promises. Installed, certified, live.
01
Capital City Certified Operator
Pass the comprehensive certification exam at Day 14 and earn the Capital City Certified Operator credential. Listed in the partner directory and on your portal profile.
02
Live market on Day 15
Your CRM is live. Your AI agents are answering. Your Google LSA is running. You take inbound on Day 15 with zero ramp from a cold start.
03
Trained sales + production bench
Walk out with a hireable rep job description, a 14-day rep onboarding curriculum, and a production standard your crews can follow on Day 1.
04
GAF + CertainTeed pathway
Capital City's Master Elite and Premier status pre-qualifies you. Use our certifications, our warranties, and our manufacturer relationships from Day 1.
Honest answers.
Ready for the cohort14 days from now,
14 days from now,
your market is live.
Take the Operator Audit to see whether you fit the CCR ICP. Qualified operators are invited to the next CCU cohort. Cohorts run monthly.