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The CCR Licensing Model

Build a roofing business with Capital City Roofing.

A franchise alternative for qualified operators who want proven playbooks, elite standards, and real support, without building everything from scratch.

Capital City Roofing branded billboard alongside a multifamily roof

Project · Alpharetta, GA · GAF Master Elite

What this is

What the CCR model
actually includes.

This is not just a logo license, a course library, or a generic business opportunity.

The Capital City Roofing Licensing Model is built for qualified operators who want to launch or scale a roofing business using a proven framework, instead of building every system alone.

Approved partners gain access to the Capital City Roofing brand, operating standards, training, SOPs, launch support, and ongoing partner enablement designed to help them build with greater speed, structure, and accountability.

This model is designed for execution. It is not passive. It is for operators who want to build something real under a disciplined brand and operating system.

01

Brand + Credentials

CCR brand license + GAF Master Elite + CertainTeed pathways

02

Operating System

BuilderLync white-labeled CRM + Sierra AI voice agent

03

Capital City University

14-day intensive cohort + continuous learning

04

Shared Services Tiers

Front office and / or back office, billed monthly

05

Operator Dashboards

Live KPIs, scorecard, monthly review with CCR ops

06

Operator Playbook

116+ SOPs across 8 categories + Production Standard

Side by side

A franchise alternative,
built for operators.

Traditional franchise models often trade structure for rigidity. Independent operators often keep flexibility but lose time, consistency, and leverage. CCR aims for the middle.

FeatureTraditional franchiseCCR licensing
Upfront Cost$50K to $150K+$15K Buy-In
Ongoing Royalty8 to 10% (Uncapped)5% Capped
Contract Length10-Year Lock-In1-Year, Auto-Renewing
Operational AutonomyRestrictedFull Autonomy
Territory ProtectionVariesPreferred Markets, No Boundaries
Brand & CertificationsIncludedGAF Master Elite + More
Technology StackVaries / Extra CostBuilderLync + Sierra AI Included
Training1 to 2 Weeks14-Day Capital City University + Ongoing
Back-Office SupportLimitedFull Estimating, Supplements, Production
Compliance ResponsibilityMixedPartner handles local compliance
Exit / Sell BusinessRequires ApprovalYou Own the Asset
Speed to Launch3 to 6 Months14 Days
Fit signals

Built for serious
operators only.

Not every applicant will be accepted. The best partners are not looking for a shortcut. They are looking for a proven structure they can execute.

Not a fit

Looking for passive income.

  • People looking for passive income without active leadership
  • Anyone seeking a low-effort side business
  • Operators unwilling to follow brand standards and operating discipline
  • Applicants not prepared to manage licensing, insurance, and market compliance
  • People looking for a quick flip rather than a real market-building opportunity
  • Anyone who wants freedom without accountability

Strong fit

Builders ready to execute.

  • Roofing professionals who want to scale with stronger systems and brand positioning
  • Sales-driven operators who can lead from the front and drive revenue
  • Home services professionals who understand execution and team building
  • Entrepreneurs who want a serious operating model instead of starting from scratch
  • Leaders who value standards, process, training, and long-term growth
  • Operators prepared to handle compliance, recruiting, and performance
The complete package

Brand. Systems.
Training. Support.

01

Brand

Operate under a premium roofing brand built around innovation, integrity, and execution. Partners benefit from stronger positioning, greater market trust, and a more credible foundation for growth.

02

Systems

BuilderLync white-labeled as Capital City Portal: CRM, jobs, estimating, automation, payments, books in one workspace. Sierra AI 24/7 inbound. The CCR Production Standard 15-item checklist on every job.

03

Training

Capital City University: 14-day intensive cohort plus a continuous learning library. The Operator Playbook covers 116+ SOPs across 8 operating categories. Manufacturer credentialing pathways for GAF Master Elite + CertainTeed Shingle Master Premier.

04

Support

Approved partners receive guided onboarding, application review, discovery, territory evaluation, and ongoing enablement designed to help them launch with clarity and operate with discipline.

Transparent economics

Built for real operators,
not passive expectations.

This model is designed for people who want to build and operate a serious roofing business. Performance depends on execution, market conditions, and discipline.

$15K

One-time buy-in

Brand, systems, training, territory

5%

Capped royalty

On collected revenue only

$0

Hidden fees

No marketing fund, no tech surcharge

Plus a monthly shared-services tier

On top of the uniform license, operators choose a monthly tier that decides what CCR runs for them. Tiers flex month-to-month inside the partner portal.

$2,500/mo

Foundation

The platform: CRM, brand, SOPs, university, marketing tools.

$8,000/mo

Growth

Plus front office: phones, appointments, CRM updates.

$12,000/mo

Partnership

Plus back office. We run the company. You sell the roofs.

Important compliance note

Capital City Roofing does not issue contractor licenses.

CCR licenses its brand, systems, training, and operating model to approved partners. Each partner remains responsible for obtaining and maintaining all required contractor licenses, insurance coverage, registrations, and local or state compliance requirements applicable to their market.

The process

What happens
next.

Our process is designed to evaluate fit, readiness, and market opportunity. Not every applicant will move forward.

  1. 01

    Operator audit + application

    Under 15 min

    90-second tier-readiness diagnostic, then the full operator application capturing background, market, revenue history, and capital readiness.

  2. 02

    Application review

    Within 24 hr

    CCR ops reviews your audit + application. Qualified submissions are reviewed within 24 hours, with a Discovery Call invitation if fit signals are strong.

  3. 03

    Discovery call

    45 minutes

    A mutual conversation walking through the live partner portal, BuilderLync, Sierra AI, the Operator Playbook, the Production Standard, your specific market, and the tier subscription that fits.

  4. 04

    Territory review

    Collaborative

    If both sides align, we finalize territory designation, manufacturer pathway plan, tier selection, and onboarding cohort date. Sign-on triggers Capital City University start.

Build under a proven model

If you are serious about
building, start here.

This platform is built for qualified operators who want structure, standards, and real growth potential. If that sounds like you, take the next step.

CCR licenses brand, systems, training, and operating model to approved partners. Partners remain responsible for contractor licensing, insurance, and local compliance.