Question 1

Is the CCR licensing model a franchise?

Accepted Answer

No. The CCR model is a licensing arrangement, not a franchise. This means fewer legal restrictions, lower capital requirements, faster launch timelines, and more operational flexibility. You license the brand, systems, and support infrastructure without the franchise agreement framework.

Question 2

Why not just start a roofing company from scratch?

Accepted Answer

You can, but you'd spend 3 to 5 years building brand credibility, earning certifications, hiring and training, and making expensive mistakes. The licensing model lets you skip that entire phase and operate with a brand that already wins in the field.

Question 3

What do the royalties look like compared to a franchise?

Accepted Answer

Traditional roofing franchises charge uncapped royalties on gross revenue, often with bracket escalators that punish growth. The Capital City Way caps the royalty so Founding Leaders who scale keep more of what they earn. The structure rewards growth instead of taxing it. Specific terms are discussed in the Brad-only discovery conversation.

Question 4

Am I building equity, or just renting the brand?

Accepted Answer

The CCR license grants you the right to use the brand, systems, and operating platform in your market, it does not transfer ownership of the CCR brand itself. The real equity you build is in your operating entity, sales organization, crews, and customer base, assets you own outright. When you grow your market, that value accrues to you.

Question 5

What states are available?

Accepted Answer

CCR licenses across Georgia (HQ in Atlanta, limited new operator capacity), Florida, Texas, North Carolina, Tennessee (active CCR licensee in Nashville), and South Carolina (active CCR licensees in Charleston and Greenville). Markets outside this list are reviewed case-by-case if operator fit is strong. See the Markets page for the full breakdown.

Factor	Typical roofing franchise	CCR licensing model
Buy-in	Massive upfront capital	A fraction of franchise cost
Ongoing royalty	Uncapped, scales against you	Capped. You keep more as you grow.
Contract length	5 to 10 year lock-in	1-year auto-renewing
Marketing fund	Additional percentage on top	None
Tech surcharge	Monthly fees on top of everything	None (BuilderLync + Sierra AI included)
Back-office support	Limited	Front + back office at Partnership tier
Brand credibility	Yes (if established)	GAF Master Elite + CertainTeed Shingle Master Premier pathways
Time to launch	60 to 90 days	14 to 21 days
Market designation	Defined in FDD	Preferred market, no boundary limits
Exit terms	Buyout + transfer fees + non-competes	30 days notice after year one, no exit fee

Stop buying a job.
Start leading a movement.

Franchise vs.
CCR licensing.

Six reasons to join
the movement.

Escape the Job That Owns You

Launch in 14 to 21 days, not 60 to 90.

BuilderLync + Sierra AI ship day one.

A proven brand with real credentials.

Revenue from your first job.

A partner who runs with you.

Your questions,
answered.

The math on licensing
works.

Stop buying a job.Start leading a movement.