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CCR commercial low-slope TPO installation

Transparent pricing

$15K in. 5% capped out.
No franchise traps.

CCR licensing keeps operator costs predictable and tied to actual business activity. We do not front-load massive franchise fees or charge uncapped royalties. CCR wins when operators operate well.

Shared-services subscription

Platform. Front office.
Back office.

Same $15K license + 5% capped royalty across all three. The monthly subscription tier decides what CCR runs for you. Partnership is the tier where the tagline becomes literal: we run the company, you sell the roofs.

The platform

Foundation

Portal: Core Platform

CRM, brand kit, SOPs, Capital City University, the full technology stack, and in-house marketing tools. Everything you need to launch and run a CCR licensed market with your own staff.

$2,500

/ month

+ $15K license buy-in + 5% capped royalty

  • Capital City Roofing brand license + market designation
  • BuilderLync white-labeled CRM + full technology stack
  • Capital City Operator Playbook (116+ SOPs across 8 categories)
  • Capital City University: 14-day cohort + continuous learning library
  • In-house marketing toolkit: brand kit, asset library, templates
  • Pre-qualified GAF Master Elite + CertainTeed Shingle Master Premier pathways
  • Operator scorecard + dashboards in the partner portal
  • Monthly KPI review with CCR ops

Most operators start here

Start the audit
Recommended

Foundation + front office

Growth

Portal: Growth OS

Layers a CCR-managed front office on top of the platform. We answer your phones, schedule your appointments, and keep your CRM clean. You stay focused on closing and producing.

$8,000

/ month

+ $15K license buy-in + 5% capped royalty

  • Everything in Foundation
  • Sierra AI voice agent: 24/7 inbound on your lines
  • Live appointment-setting team for after-hours and overflow
  • CRM updates, data entry, and pipeline hygiene handled by CCR
  • Inbound lead triage + dispatch to your sales reps
  • Customer follow-up sequences + reschedule outreach
  • Storm-canvas and reactivation campaigns
  • Quarterly on-site CCR ops visit in your market

Most operators graduate into Growth

Start the audit

Front + back office

Partnership

Portal: Fully Managed Branch

"We run the company. You sell the roofs." Foundation platform + CCR-run front office + CCR-run back office. You focus on selling and producing; CCR runs everything else inside the business.

$12,000

/ month

+ $15K license buy-in + 5% capped royalty

  • Everything in Foundation
  • Front office: phones, appointments, CRM updates, lead triage
  • Bookkeeping: AR, AP, monthly reconciliations
  • Accounting: general ledger, journal entries, period close
  • Compliance: state licensing, insurance, manufacturer programs
  • Warranty registration with GAF + CertainTeed on every job
  • KPI tracking + monthly operator scorecard delivered to you
  • Monthly P&L + CFO-level financial reporting
  • Bookkeeping Vault for receipt, invoice, tax, and P&L storage
  • Direct line to Brad Strawbridge for strategic decisions

For operators who only want to sell the roofs

Start the audit

Tier upgrades and downgrades are handled month-to-month inside the partner portal. Operators routinely move between Foundation and Growth as marketing capacity flexes. Partnership is operationally heavier on the CCR side, so we vet fit during Discovery before activation.

In the license

What the $15K + 5%
covers.

The license itself is the same on every tier. The buy-in and royalty unlock the brand, the operating system, the playbook, the university, and the manufacturer pathways below. Tier subscriptions layer on top.

Capital City Roofing brand license + market designation

Pre-qualified GAF Master Elite + CertainTeed Shingle Master Premier pathways

BuilderLync white-labeled operating system: CRM, jobs, estimating, payments, books

Sierra AI voice agent: 24/7 inbound on your lines

Capital City University: 14-day cohort + continuous learning library

Capital City Operator Playbook: 116+ SOPs across 8 categories

Centralized estimating + insurance partner for storm supplements

Direct line to CCR ops: weekly first 90 days, then quarterly reviews

Marketing asset library: brand, sell sheets, social, presentation book

Operator scorecard, dashboards, and reporting in the partner portal

Not a fee

Eight things you
will never get charged for.

Most operators evaluating franchise alternatives have been burned by hidden fees. These are the eight most common franchise add-ons we explicitly do not charge.

No marketing fund fee
No technology surcharge
No annual conference travel cost
No recertification fee
No royalty escalators by year
No mandatory vendor contracts
No territory penalties
No exit fee after year one
Side by side

CCR licensing vs.
the average roofing franchise.

Industry-average franchise fees benchmarked across published roofing FDDs. Your specific franchise comparison may vary; CCR numbers are uniform across markets.

Cost driverAverage roofing franchiseCCR licensing
Buy-in$50,000 to $150,000+$15,000
Ongoing royalty8% to 10% uncapped5% capped
Contract length5 to 10 years locked1-year auto-renewing
Marketing fund2% to 3% additionalNone
Technology surcharge$200 to $500/monthNone
Time to operational60 to 90 days14 days
Exit termsBuyout + transfer fees + non-competes30 days notice after year one
Illustrative scenarios

What this looks like in
real operator numbers.

Three illustrative operator paths. These are not earnings projections. CCR does not guarantee revenue outcomes; results depend on execution, market conditions, and compliance readiness.

Year 1 operator

$1.5M collected

Avg franchise$185,000
CCR licensing$90,000

Operator keeps

$95,000

  • Avg franchise: $100K buy-in + $135K royalty + $30K marketing fund + $5K tech
  • CCR Licensing: $15K buy-in + $75K royalty (5% of $1.5M)

Year 3 operator

$3M collected

Avg franchise$325,000
CCR licensing$150,000

Operator keeps

$175,000

  • Avg franchise: $270K royalty + $30K marketing fund + $5K tech (no buy-in year 3)
  • CCR Licensing: $150K royalty (5% of $3M)

Year 5 operator

$5M collected

Avg franchise$500,000+
CCR licensing$250,000

Operator keeps

$250,000+

  • Avg franchise: $450K royalty (uncapped) + $50K marketing fund + tech
  • CCR Licensing: $250K royalty (5% of $5M, capped)
Investment FAQ

Honest answers,
up front.

Discovery confirms specifics

Discovery confirms
specifics. Audit confirms fit.

Specific royalty caps, territory designation, and any market-specific supplemental programs are confirmed during the Discovery Call after the Operator Audit. The audit is 90 seconds, 10 questions. No pitch on the back end unless you ask.

CCR does not guarantee revenue outcomes. Partner results depend on execution, market conditions, and compliance readiness.

Capped royalty1-year termsNo franchise FDDBuilderLync included14-day launch