$15K In. 5% Capped Out.
No Franchise Traps.
The CCR licensing model is structured to keep operator costs predictable and tied to actual business activity. We do not front-load massive franchise fees or charge uncapped royalties. CCR wins when operators operate well, not from collecting fixed fees regardless of operator success.
Specific market terms, territory designation, and supplemental programs are confirmed during Discovery.
All Three Numbers, Up Front.
Every franchise alternative claims "transparency." Here are the actual numbers. No "discussed during your discovery call" gates on the basics.
One-time Buy-in
$15,000
Paid at signing. Covers brand license, market designation, BuilderLync provisioning, Sierra AI configuration, and the 14-day Capital City University cohort.
Ongoing Royalty
5%capped
Of collected revenue, with a defined ceiling. Reported and remitted monthly through BuilderLync. Significantly below the 8 to 10 percent uncapped royalties typical of franchises.
Contract Length
1year
Auto-renewing annually. Operators can give 30 days notice and exit after year one with zero exit fee. We expect operators to stay because the model works, not because they are contractually trapped.
Platform. Front Office. Back Office.
Same $15K license + 5% capped royalty across all three. The monthly subscription tier decides what CCR runs for you. Foundation is the platform. Growth layers on the front office (phones, appointments, CRM). Partnership layers on the front office and the back office (books, compliance, warranties, P&L), the tier where the CCR tagline becomes literal: "We run the company. You sell the roofs."
The platform
Foundation
Portal: Core Platform
CRM, brand kit, SOPs, Capital City University, the full technology stack, and in-house marketing tools. Everything you need to launch and run a Capital City Roofing licensed market with your own staff.
$2,500
per month
+ $15K license buy-in + 5% capped royalty (uniform across all tiers)
- Capital City Roofing brand license + market designation
- BuilderLync white-labeled CRM + full technology stack
- Capital City Operator Playbook (116+ SOPs across 8 categories)
- Capital City University: 14-day cohort + continuous learning library
- In-house marketing toolkit: brand kit, asset library, templates
- Pre-qualified GAF Master Elite + CertainTeed Shingle Master Premier pathways
- Operator scorecard + dashboards in the partner portal
- Monthly KPI review with CCR ops
Most operators start here
Start the AuditFoundation + front office
Growth
Portal: Growth OS
Layers a CCR-managed front office on top of the platform. We answer your phones, schedule your appointments, and keep your CRM clean. You stay focused on closing and producing; we handle everything customer-facing and operational.
$8,000
per month
+ $15K license buy-in + 5% capped royalty (uniform across all tiers)
- Everything in Foundation
- Sierra AI voice agent: 24/7 inbound on your lines
- Live appointment-setting team for after-hours and overflow
- CRM updates, data entry, and pipeline hygiene handled by CCR
- Inbound lead triage + dispatch to your sales reps
- Customer follow-up sequences + reschedule outreach
- Storm-canvas and reactivation campaigns
- Quarterly on-site CCR ops visit in your market
Most operators graduate into Growth
Start the AuditFront office + back office
Partnership
Portal: Fully Managed Branch
"We run the company. You sell the roofs." This is the tier where the CCR tagline becomes literal. Foundation platform + CCR-run front office + CCR-run back office. You focus on selling and producing; CCR runs everything else inside the business.
$12,000
per month
+ $15K license buy-in + 5% capped royalty (uniform across all tiers)
- Everything in Foundation
- Front office: phones, appointment-setting, CRM updates, lead triage, customer follow-up
- Bookkeeping: AR, AP, monthly reconciliations
- Accounting: general ledger, journal entries, period close
- Compliance: state licensing, insurance, manufacturer programs
- Warranty registration with GAF + CertainTeed on every job
- KPI tracking + monthly operator scorecard delivered to you
- Monthly P&L + CFO-level financial reporting
- Bookkeeping Vault: receipt, invoice, tax, and P&L document storage
- Direct line to Brad Strawbridge for strategic decisions
For operators who only want to sell the roofs
Start the AuditTier upgrades and downgrades are handled month-to-month inside the partner portal. Operators routinely move between Foundation and Growth as marketing capacity flexes. Partnership is operationally heavier on the CCR side, so we vet fit during Discovery before activation.
What the $15,000 License + 5% Royalty Covers
The license itself is the same on every tier. The buy-in and royalty unlock the brand, the operating system, the playbook, the university, and the manufacturer pathways below. Tier subscriptions layer on top with marketing engine, AI voice, and corporate back-office services.
Capital City Roofing brand license + market designation
Pre-qualified GAF Master Elite + CertainTeed Shingle Master Premier pathways
BuilderLync white-labeled operating system: CRM, jobs, estimating, automation, payments, books
Sierra AI voice agent: 24/7 inbound on your lines
Capital City University: 14-day cohort + continuous learning library
Capital City Operator Playbook: 116+ SOPs across 8 categories
Centralized estimating + insurance partner for storm supplements
Direct line to CCR ops: weekly first 90 days, then quarterly reviews
Marketing asset library: brand, sell sheets, social, presentation book
Operator scorecard, dashboards, and reporting in the partner portal
Eight Things You Will Not Get Charged For.
Most operators evaluating franchise alternatives have been burned by hidden fees. These are the eight most common franchise add-ons we explicitly do not charge.
CCR Licensing vs Average Roofing Franchise
Industry-average franchise fees benchmarked across published roofing FDDs. Your specific franchise comparison may vary; CCR numbers are uniform across markets.
| Cost Driver | Average Roofing Franchise | CCR Licensing |
|---|---|---|
| Buy-in | $50,000 to $150,000+ | $15,000 |
| Ongoing royalty | 8% to 10% uncapped | 5% capped |
| Contract length | 5 to 10 years locked | 1-year auto-renewing |
| Marketing fund | 2% to 3% additional | None |
| Technology surcharge | $200 to $500/month | None |
| Time to operational | 60 to 90 days | 14 days |
| Exit terms | Buyout, transfer fees, non-competes | 30 days notice after year one |
What This Looks Like in Real Operator Numbers
Three illustrative operator paths. These are not earnings projections. CCR does not guarantee revenue outcomes; partner results depend on execution, market conditions, and compliance readiness. The math compares structural fees only.
Year 1 operator
$1.5M collected
Operator Keeps
$95,000
- Average franchise: $100K buy-in + $135K royalty + $30K marketing fund + $5K tech
- CCR Licensing: $15K buy-in + $75K royalty (5% of $1.5M)
Year 3 operator
$3M collected
Operator Keeps
$175,000
- Average franchise: $270K royalty + $30K marketing fund + $5K tech (no buy-in in year 3)
- CCR Licensing: $150K royalty (5% of $3M)
Year 5 operator
$5M collected
Operator Keeps
$250,000+
- Average franchise: $450K royalty (uncapped) + $50K marketing fund + tech
- CCR Licensing: $250K royalty (5% of $5M, capped)
Honest Answers, Up Front
Why is your buy-in so much lower than a franchise?
+
Two reasons. First, we are not a franchise. The franchise legal structure (FDD, state registrations, multi-year disclosure obligations) carries roughly $50K-$80K of cost that gets passed to franchisees. Licensing skips that. Second, we make our money when you operate well, not when you sign. The $15K covers actual onboarding and provisioning costs; the 5% capped royalty rewards us when you scale.
What does "capped royalty" actually mean?
+
The 5% royalty on collected revenue has a defined ceiling discussed during Discovery. Most franchise royalties keep climbing as you scale, sometimes with brackets, sometimes uncapped. The cap on the CCR side means there is a point where additional revenue is yours, full stop. Operators who scale past $5M are exactly who this structure is built to reward.
How does the monthly subscription tier work alongside the buy-in and royalty?
+
The license itself ($15K buy-in + 5% capped royalty + 1-year auto-renewing) is uniform across operators. The shared-services subscription tier layers on top and sets what CCR runs for you. Foundation ($2,500/mo) is the platform: CRM, brand kit, SOPs, Capital City University, technology stack, and in-house marketing tools. Growth ($8,000/mo) layers on the front office: we answer your phones, schedule your appointments, and keep your CRM clean. Partnership ($12,000/mo) layers on the front office AND the back office: bookkeeping, accounting, compliance, warranty registration, KPI tracking, and your monthly P&L. Partnership is the tier where the CCR tagline becomes literal: we run the company, you sell the roofs. Tiers flex month-to-month inside the partner portal.
Are there any fees outside the buy-in, royalty, and tier subscription?
+
No mandatory fees beyond those three. Operators sometimes elect to pay for additional manufacturer training travel or premium marketing buys, but those are operator-side discretionary spend, not CCR fees. There is no marketing fund surcharge, no technology surcharge on top of your tier, no recertification fee, no annual conference cost, and no royalty escalator over time.
What happens if I want to exit?
+
After year one, you can give 30 days notice and exit. No exit fee, no transfer penalty, no non-compete that prevents you from continuing to operate roofing under your own brand. We expect operators to stay because the model produces results, not because they are trapped.
Are payment terms flexible?
+
The buy-in is a one-time payment at signing. Royalty is reported and remitted monthly through BuilderLync. We do not finance the buy-in. Operators who need financing typically use SBA, line-of-credit, or operator capital and we are happy to talk through structure during Discovery.
Is the pricing the same in every market?
+
The licensing structure is uniform: same $15K buy-in, same 5% capped royalty, same 1-year auto-renewing terms. What varies by market is territory designation, manufacturer pathway availability, and any supplemental programs (storm market vs retail market). Those nuances are reviewed during Discovery.
Discovery Confirms Specifics. Audit Confirms Fit.
Specific royalty caps, territory designation, and any market-specific supplemental programs are confirmed during the Discovery Call after the Operator Audit. CCR does not guarantee revenue outcomes; partner results depend on execution, market conditions, and compliance readiness.
The audit is 90 seconds, 10 questions. No pitch on the back end unless you ask.