Start from scratch
Build brand, systems, certifications, and reputation from zero. Takes 3 to 5 years and costs more in mistakes than any licensing fee.
The better path
Why licensing?
There are three ways to enter the roofing market. Only one of them gives you a proven brand, a built tech stack, and a full back-office operation on day one.
Build, buy,
or license.
The same market is reachable through three different structures. One of them produces a 30 to 45 day launch with a real brand attached. The other two do not.
Buy a franchise
Pay $50K to $150K+ upfront, 8 to 10% uncapped royalties, marketing fund surcharges, technology fees, and a 5 to 10 year lock-in. Follow strict vendor restrictions with limited operational flexibility.
CCR licensing
$15K buy-in, 5% capped royalty, 1-year auto-renewing, plus a monthly shared-services tier ($2.5K, $8K, or $12K). Lower cost, faster launch, full back-office at Partnership tier, preferred market.
Six reasons operators
choose CCR.
Top 1%
GAF Master Elite (US)
01
You do not need to build a brand. Ours already wins.
Capital City Roofing is GAF Master Elite certified (top 1% of US roofers), CertainTeed Shingle Master Premier (highest credential available), an NRCA member, a Roofing Alliance Guarantor, and an RT3 member. When you operate under the CCR flag, you walk into every neighborhood with credentials that take 3+ years for solo operators to earn.
$15K
One-time buy-in, capped royalty
02
Lower risk than a franchise. Higher upside than a startup.
Roofing franchises come with $50K to $150K+ buy-ins, 8 to 10% uncapped royalty structures, and 5 to 10 year legal lock-ins. Starting from scratch means 3 to 5 years of trust-building with zero systems. CCR licensing sits in the exact right middle: $15K buy-in, 5% capped royalty, 1-year auto-renewing terms, plus a monthly shared-services tier.
One
Workspace, not seven
03
The tech stack is already built. You just operate it.
Most roofing companies spend years and $200K+ stitching together a CRM, an estimating tool, a job board, an accounting tool, a payments tool, and a customer-comms tool. CCR operators run BuilderLync (white-labeled as Capital City Portal) which holds all of that in one workspace. Sierra AI handles 24/7 inbound. Configured and shipped on day one.
14
Day Capital City University
04
Capital City University gets you operational fast.
Capital City University is a 14-day intensive cohort covering BuilderLync configuration, Sierra AI activation, retail and storm sales, the CCR Production Standard checklist, manufacturer credentialing, and market launch. Most operators take their first calls within 14 to 21 days of signing. Application to first job is typically 30 to 45 days.
3
Tiers: Foundation / Growth / Partnership
05
CCR runs the company at Partnership tier. You sell the roofs.
At Foundation ($2,500/mo), operators get the platform and run the business themselves. At Growth ($8,000/mo), CCR layers on the front office. At Partnership ($12,000/mo), CCR layers on the front office AND the back office (bookkeeping, accounting, compliance, warranty registration, KPIs, P&L). Partnership tier makes the CCR tagline literal.
Preferred
Market designation
06
Your market. Your revenue. Your equity.
Unlike a franchise (where you operate a unit) or an employee role (where you build for someone else), CCR operators build equity in their own licensed market entity. Every job closed is a brick in a business you can grow, scale, and eventually sell. CCR licensing protects preferred markets to keep operator unit economics strong.
The numbers behind
the licensing model.
$10M+
CCR Atlanta in 18 months
4.9
250+ Google reviews, Atlanta
Top 1%
GAF Master Elite
3
Active licensees: Nashville, Charleston, Greenville
The brand is builtThe brand is built.
The brand is built.
The system is ready.
The only piece missing is your market. Take the 90-second Operator Audit. Qualified submissions are invited to a Discovery Call within 24 hours.
Preferred markets · 30 to 45 day launch · Full back-office at Partnership tier