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Capital City Roofing
CCR ops training session

The curriculum library

Six tracks. 34+ modules.
146+ lessons.

Capital City University is not a one-time bootcamp with a binder. It is a continuously updated curriculum library inside the partner portal. New modules ship monthly. Certifications recertify quarterly. The market evolves. Your training evolves with it.

Start the Operator AuditThe 14-day intensive

6

Curriculum tracks

34+

Modules

146+

Lessons

4

Certifications

The six tracks

Every operating
discipline covered.

Below is every track in the curriculum with its module and lesson counts plus a sample of the actual content. The full module list, lesson scripts, and assessments live behind partner login.

01

6 mod24 lessons

The operating system

Sample content

  • EOS Framework: Vision, People, Data, Issues, Process, Traction
  • Drafting Your Vision/Traction Organizer (VTO)
  • BuilderLync CRM provisioning + automation rules
  • Sierra AI voice agent: scripts, escalation, after-hours
  • The L10 weekly meeting cadence
  • Capital City Brand Standards: vehicles, uniforms, collateral

02

8 mod36 lessons

Sales mastery

Sample content

  • CCR Retail Close Framework + Objection Handling
  • Storm Sales Door-to-Door Process and Safety
  • Insurance Partner Handoff and Supplement Strategy
  • BuilderLync Estimating with GAF Master Elite Spec
  • Daily Activity Tracks: Canvassing, Retail, Storm
  • Watch Club Tier System and Sales Team Recognition
  • Pricing Tiers: Timberline, Landmark Pro, Designer
  • Role-Play Certification: 5 Live Closes

03

5 mod22 lessons

Production standard

Sample content

  • CCR Production Standard: 27-Point Inspection
  • Pre-Install, Mid-Install, and Post-Install Checklists
  • Photo Documentation + Job Folder Standards
  • Crew Management and Per-Square Pay Structure
  • GAF Golden Pledge Activation Workflow
  • CertainTeed SureStart Plus Warranty Registration

04

5 mod20 lessons

Marketing launch

Sample content

  • Google LSA Setup, Verification, and Budget Pacing
  • Google Ads Campaign Architecture (Search + PMax)
  • Meta + LinkedIn Brand and Retargeting Builds
  • Referral Program: $250 Gift Card Playbook
  • Reactivation Campaigns for Past Customers

05

6 mod26 lessons

Operator leadership

Sample content

  • The Capital City Way: The Operator Manifesto
  • Hiring: Sales Rep + Production Lead Job Definitions
  • Compensation Frameworks: Base + Commission + Bonus
  • 14-Day New Hire Onboarding Curriculum
  • Coaching Cadence: Daily Huddle + Weekly 1:1
  • EOS Quarterly Rocks + Annual Planning

06

4 mod18 lessons

Certifications & compliance

Sample content

  • GAF Master Elite Certification Pathway
  • CertainTeed Shingle Master Premier Pathway
  • NRCA Member Documentation and Renewal
  • State Contractor Licensing + Insurance Bond Compliance
Earned credentials

Four operator
certifications.

Every CCU graduate earns the Capital City Certified Operator credential. Three additional certifications unlock manufacturer pathways and sales mastery status.

01

Capital City Certified Operator

Day 14 of CCU cohort

Pass the comprehensive certification exam covering operating system, sales, production, and marketing. Listed in the partner directory.

02

GAF Master Elite pathway

Modules 13-16, Track 6

Manufacturer-certified curriculum that maps directly to GAF Master Elite credentialing. The top 2% of GAF contractors.

03

CertainTeed Premier pathway

Modules 17-19, Track 6

CertainTeed Premier pathway including SureStart Plus warranty enablement and installer credentialing.

04

CCR Sales Certified

Modules 27-32, Track 2

Role-play certified across retail and storm sales with five recorded live closes scored by the CCR sales lead.

The cadence

Training that
compounds.

The 14-day intensive is the launch pad. Continuous learning is the platform. Here is the cadence every operator runs after the cohort ends.

  1. New license

    14-day intensive cohort

    Full Capital City University intensive at license signing. Live cohort, daily deliverables, certification at Day 14.

  2. First 90 days

    Weekly CCR ops check-in

    Direct line to CCR operations during your launch window. Weekly review of your scorecard, pipeline, and any blockers.

  3. Quarterly

    Cohort refresher

    Half-day virtual cohort with all operators. New modules unboxed, market intel shared, top performers profiled.

  4. Monthly

    New modules

    New modules ship monthly across every track. Tactics, scripts, AI updates, vendor changes, compliance updates.

  5. Annually

    Operator summit

    In-person operator summit at CCR HQ in Atlanta. Two days. Deep work, manufacturer partner sessions, the network in one room.

See it from inside

Curriculum lives
in the portal.

The full library, every module, every lesson script, every assessment, is gated to active CCR licensed operators. The Operator Audit is the qualifier.

Start the Operator AuditThe 14-day intensive