Capital City Roofing
The Curriculum Library

Six Tracks. 34+ Modules.146+ Lessons.

Capital City University is not a one-time bootcamp with a binder. It is a continuously updated curriculum library inside the partner portal. New modules ship monthly. Certifications recertify quarterly. The market evolves. Your training evolves with it.

Below is the public structure. The full module list, lesson scripts, and assessments live behind partner login.

Start the Operator AuditThe 14-Day Intensive
The Six Tracks

Six Disciplines. One Operating System.

Each track maps to a real function inside the Capital City Roofing operating system. No filler tracks, no padding. Modules are taught by the operator who runs the function in production.

6 modules24 lessons

The Operating System

Sample Lessons

  • EOS Framework: Vision, People, Data, Issues, Process, Traction
  • Drafting Your Vision/Traction Organizer (VTO)
  • BuilderLync CRM provisioning + automation rules
  • Sierra AI voice agent: scripts, escalation, after-hours
  • The L10 Weekly Meeting Cadence
  • Capital City Brand Standards: vehicles, uniforms, collateral
8 modules36 lessons

Sales Mastery

Sample Lessons

  • CCR Retail Close Framework + Objection Handling
  • Storm Sales Door-to-Door Process and Safety
  • Insurance Partner Handoff and Supplement Strategy
  • BuilderLync Estimating with GAF Master Elite Spec
  • Daily Activity Tracks: Canvassing, Retail, Storm
  • Watch Club Tier System and Sales Team Recognition
  • Pricing Tiers: Timberline, Landmark Pro, Designer
  • Role-Play Certification: 5 Live Closes
5 modules22 lessons

Production Standard

Sample Lessons

  • CCR Production Standard: 27-Point Inspection
  • Pre-Install, Mid-Install, and Post-Install Checklists
  • Photo Documentation + Job Folder Standards
  • Crew Management and Per-Square Pay Structure
  • GAF Golden Pledge Activation Workflow
  • CertainTeed SureStart Plus Warranty Registration
5 modules20 lessons

Marketing Launch

Sample Lessons

  • Google LSA Setup, Verification, and Budget Pacing
  • Google Ads Campaign Architecture (Search + PMax)
  • Meta + LinkedIn Brand and Retargeting Builds
  • Referral Program: $250 Gift Card Playbook
  • Reactivation Campaigns for Past Customers
6 modules26 lessons

Operator Leadership

Sample Lessons

  • The Capital City Way: The Operator Manifesto
  • Hiring: Sales Rep + Production Lead Job Definitions
  • Compensation Frameworks: Base + Commission + Bonus
  • 14-Day New Hire Onboarding Curriculum
  • Coaching Cadence: Daily Huddle + Weekly 1:1
  • EOS Quarterly Rocks + Annual Planning
4 modules18 lessons

Certifications & Compliance

Sample Lessons

  • GAF Master Elite Certification Pathway
  • CertainTeed Shingle Master Premier Pathway
  • NRCA Member Documentation and Renewal
  • State Contractor Licensing + Insurance Bond Compliance
Certifications

Real Credentials. Transferable Value.

Every CCU certification is earned through an assessment, not a participation slip. Several map directly to manufacturer credentials that travel with you and your business.

Capital City Certified Operator

Day 14 of CCU Cohort

Pass the comprehensive certification exam covering operating system, sales, production, and marketing. Listed in the partner directory.

GAF Master Elite Pathway

Modules 13-16, Track 6

Manufacturer-certified curriculum that maps directly to GAF Master Elite credentialing. The top 2% of GAF contractors.

CertainTeed Shingle Master Premier

Modules 17-19, Track 6

CertainTeed PREMIER pathway including SureStart Plus warranty enablement and installer credentialing.

CCR Sales Certified

Modules 27-32, Track 2

Role-play certified across retail and storm sales with five recorded live closes scored by the CCR sales lead.

Continuous Learning

Training That Compounds Over the Life of Your License

Operators who win do not graduate. Every cadence below is included in the license; no separate fees, no $5K-per-year travel cost to "stay current."

New License

14-day intensive cohort

Full Capital City University intensive at license signing. Live cohort, daily deliverables, certification at Day 14.

First 90 Days

Weekly CCR Ops Check-In

Direct line to CCR operations during your launch window. Weekly review of your scorecard, pipeline, and any blockers.

Quarterly

Cohort Refresher

Half-day virtual cohort with all operators. New modules unboxed, market intel shared, top performers profiled.

Monthly

New Modules

New modules ship monthly across every track. Tactics, scripts, AI updates, vendor changes, compliance updates.

Annually

Operator Summit

In-person operator summit at CCR HQ in Atlanta. Two days. Deep work, manufacturer partner sessions, the network in one room.
The Operator Network

Curriculum Is Half the Value. The Network Is the Other Half.

Capital City Roofing licensed operators run their markets independently, but they do not run them alone. The peer network is built into every layer of CCU.

  • Operator Slack: real-time peer learning, vendor intel, hiring referrals
  • Quarterly cohort refreshers with the full network on the same call
  • Annual operator summit at CCR HQ in Atlanta, two days, in-person
  • Top-performer profile series: scripts, schedules, scorecards from operators hitting plan
  • Direct line to CCR ops: portal tickets, email, emergency line

Inside the Partner Portal

The full CCU library, including video lessons, assessments, scoring, scorecards, and certificates of completion, lives in the partner portal. Always current, always accessible, always tied to your operator profile.

Video library across all six tracks
Assessment + quiz engine with scoring
Track progress + completion certificates
Cohort schedule + RSVP
Operator scorecard integration
New module notifications

The Library Inside the Partner Portal Is Bigger Than This Page.

This is the public structure. The actual curriculum library, lesson videos, assessments, scoring, and operator scorecard integration are all inside the partner portal. The 90-second Operator Audit tells you whether you are a fit to license a market and access it.

Start the Operator AuditApply Now