Proven at CCR first
Every module runs in CCR Atlanta before it ships to the network. If it works on real jobs with real customers, you get it. If not, it gets killed.
What you inherit
The Movement
in a Box.
Not a logo. Not a binder. The full operating system that makes CCR elite, packaged so you can run it in your market and keep your own name.
Not a franchise.
Not a binder.
Most licensing models hand you a logo and a PDF. The Capital City Licensing Platform hands you the full operating system that built a $10M roofing company in 18 months, broken into 7 modules you can deploy in your market from day one.
Updated continuously
New SOPs, tactics, vendor changes, AI updates, and compliance changes ship monthly. Your playbook is never stale.
Your name on the door
You keep your own brand, your own identity, your own market. The system runs behind the scenes. Customers see you, not a franchise logo.
Everything that makes
CCR elite.
Seven modules. Every operating function. Each one built from CCR's live operation, documented, and packaged so a new operator can deploy it in their market without reinventing a single process.
01
The cult coreIdentity and Culture
The non-negotiable foundation. Brand voice, The Capital City Way manifesto, visual identity system, the 12 Commitments, and the belief architecture that turns a roofing company into a movement customers and crew choose to belong to.
- The Capital City Way manifesto
- Brand voice + visual identity system
- The 12 Commitments
- Culture deck and Day 1 onboarding narrative
- Community engagement playbook
02
EOS, SOPs, scorecardsThe Operating System
The management spine. EOS Level 10 meetings, accountability charts, quarterly Rocks, weekly scorecards, and the full SOP library across production, finance, compliance, and customer experience. Every process documented, version-controlled, and updated monthly.
- EOS Level 10 weekly meeting structure
- Accountability chart templates
- Quarterly Rocks + annual planning cadence
- 27-Point Production Standard
- Pre/mid/post install QC checklists
- Financial close + cash flow reporting SOPs
- Compliance and licensing renewal workflows
03
Core Selling System, proposals, comp plansThe Sales Engine
The revenue machine. A complete selling system built for residential roofing: retail close framework, storm sales process, insurance claims workflow, pricing tier matrix, quote-to-contract automation, and compensation structures that attract and retain closers.
- CCR Core Selling System (retail + storm)
- Insurance claims handoff workflow
- Pricing tier matrix (Timberline / Landmark Pro / Designer)
- Quote-to-contract workflow
- Sales compensation + commission structure
- Daily activity tracker (canvassing / retail / storm)
- Watch Club tier promotion criteria
04
BuilderLync, AI, Roof PassportTech and Innovation
The technology layer that separates CCR operators from every other roofer. BuilderLync CRM with AI-powered voice agents, automated follow-up, Roof Passport digital warranty system, and integrations that eliminate manual work across the entire operation.
- BuilderLync CRM setup + user provisioning
- Sierra AI Voice Agent configuration
- Roof Passport digital warranty system
- Phone system + Twilio integration
- Lead source tracking + UTM standards
- Calendar sync (Google + Microsoft)
- Automated follow-up sequences
05
Buyer cult, video engine, review machineThe Demand Engine
The marketing system that builds a buyer cult in your market. Google LSA and Ads architecture, social media templates, the video content engine, the review request machine, referral program playbook, and reactivation campaigns that keep the pipeline full without guessing.
- Google LSA setup + verification
- Google Ads campaign architecture
- Meta + LinkedIn brand build templates
- Referral program playbook
- Review request automation
- Social media calendar + content templates
- Reactivation campaign workflow
- Video content engine playbook
06
Recruiting, CCU, status economyPeople and Development
The talent system. Recruiting playbooks, job scorecards, the 14-day onboarding curriculum, Capital City University (CCU) training modules, the Watch Club status economy that drives performance, and the daily huddle + weekly 1:1 cadence that keeps every person accountable.
- Sales rep + production lead job scorecards
- 14-day new hire onboarding curriculum
- Interview scorecard + decision framework
- CCU training module library
- Watch Club status economy tiers
- Daily huddle + weekly 1:1 cadence
- Compensation: base + commission + bonus structures
07
Initiation, Council, ScoreboardOnboarding, the Tribe, and Ongoing Support
What happens after you sign. The Initiation sequence that gets you live in 45 days, the Operator Council where every licensee shares intel and solves problems together, the network Scoreboard that keeps every market visible, and ongoing support that never stops.
- 45-day Initiation launch sequence
- Operator Council monthly cadence
- Network Scoreboard and performance visibility
- Ongoing SOP updates shipped automatically
- Quarterly strategy calls with HQ
- Operator-to-operator knowledge sharing
- Escalation and support workflows
Inside the partner portal
The living system.
The Movement in a Box is not a static PDF library. It is a live, searchable, version-controlled operating system tied to your operator scorecard. When CCR ships an update, it lands in your portal automatically with a change log.
- Every SOP searchable and cross-linked
- Change log when modules update, with what changed and why
- Tied to BuilderLync workflows so the SOP and the system match
- Print-friendly checklist exports for jobsite use
- Operator feedback feeds the next version
Operator access only
Full system lives in the portal.
The complete Movement in a Box is gated to active CCR licensed operators. The Operator Audit is the qualifier: 90 seconds, 10 questions, an honest score on whether you are a fit to license a market.
Take the auditStop building from scratchInherit a proven
Inherit a proven
operating system.
The Movement in a Box is the system we wish someone had handed us when we started. It is the difference between operators who stay stuck at $2M and operators who break $5M and keep going. Your name on the door. Our system behind it.